THE VALLEY · SAMPLE REPORT
What a residency reports
SaaS · Illustrative 30-day residency. Not live occupancy.
SAMPLE · ILLUSTRATIVE 30-DAY RESIDENCY ON QUAY HOUSE. These are not live city counts.
THE VALLEY · SAMPLE REPORT
Sample Sponsor
SLOT S09 · JUL 25–AUG 23 · $6,200
1,246
clicks so far.
first-party count, bots filtered · measured since JUL 25 · undercounts, if anything
ATTENTION → OUTCOME
ATTENTION
48,200
INTEREST
8,676
TRAFFIC
1,246
AUDIENCE
28
INTENT
510
OUTCOME
9
CLICKS · 7D
308
IMPRESSIONS
48,200
CTR
2.6%
COUNTRIES
31
CLICKS PER DAY · UTC
peak 100 · aug 14
TOP COUNTRIES
- US273
- IN152
- GB76
- DE76
- CA66
+26
YOUR FACE, IN TODAY'S VALLEY
Sample Sponsor
Illustrative 30-day residency. Not live occupancy.
BUILDING · SAAS · QUAY HOUSE
This is the report a 30-day residency includes: first-party impressions and clicks in the city, then who landed and what they did. Live reports use a private token after you move in. Destination links are tagged utm_source=the-valley.
WHO LANDED
SAMPLE · SAME FIRST PARTY
Valley counts the tap in the city. We count who landed and what they did. Filter: utm_source=the-valley. Not a third-party pixel.
IDENTIFIED
412
MATCH RATE
33%
ACCOUNTS
28
CONVERSIONS
9
IDENTIFIED PER DAY · UTC
TOP ACCOUNTS
- Redcedar Analytics64 · US
- Third Rail Labs51 · GB
- Moss & Wire38 · DE
- Paperclip Health29 · CA
- Inlet Freight22 · NL
1,080 of 1,246 Valley clicks landed with UTM intact · 510 sessions · measured since JUL 25.
WEBHOOK · WHAT LANDS
visitor.identified · visitor.phone_revealed
Each identify POSTs visitor, company, session, and page views to your endpoint. Same IdentificationWebhookPayload as the destination identify webhook. Dedup on session_id.
Maya Chen
visitor.identified
VP Demand Gen · Redcedar Analytics · 101-500 · Analytics
maya.chen@redcedar.example · ICP · PERSONA
Portland, US · desktop · 412s · 4 pages · scroll 94%
utm_source=the-valley · placement · inv-b-saas-09
- example.com/
- example.com/pricing
- example.com/customers
- example.com/contact
Maya Chen
visitor.phone_revealed
VP Demand Gen · Redcedar Analytics · 101-500 · Analytics
maya.chen@redcedar.example · +1-555-0100 · ICP · PERSONA
Portland, US · desktop · 412s · 4 pages · scroll 94%
utm_source=the-valley · placement · inv-b-saas-09
- example.com/contact
Owen Hale
visitor.identified
Head of Growth · Third Rail Labs · 51-100 · Software
owen.hale@thirdrail.example · ICP · PERSONA
London, GB · desktop · 268s · 3 pages · scroll 81%
utm_source=the-valley · placement · inv-b-saas-09
- example.com/
- example.com/product
- example.com/pricing
Priya Nair
visitor.identified
Product Marketing · Moss & Wire · 11-50 · Design
priya.nair@mossandwire.example · PERSONA
Berlin, DE · mobile · 96s · 2 pages · scroll 58%
utm_source=the-valley · placement · inv-b-saas-09
- example.com/blog
- example.com/
Full webhook JSON · first delivery
{
"organization_id": "3e1c9a40-7b2d-4f11-9c8a-0d4f2e6b1a55",
"workspace": "Sample Sponsor",
"event_type": "visitor.identified",
"timestamp": "2026-08-14T16:42:11Z",
"session_id": "s-maya-chen-0814",
"visitor": {
"personal_email": null,
"phone": null,
"location": "Portland, OR",
"photo_url": null,
"linkedin_url": "https://linkedin.com/in/maya-chen-example",
"facebook_url": null,
"twitter_url": null,
"address": null,
"address_2": null,
"city": "Portland",
"state": "OR",
"postal_code": null,
"gender": null,
"age_range": null,
"income_range": null,
"net_worth": null,
"homeowner": null,
"married": null,
"children": null,
"icp": true,
"icp_statuses": {
"enterprise-saas": true
},
"persona_match": true,
"id": "v-maya-chen",
"email": "maya.chen@redcedar.example",
"first_name": "Maya",
"last_name": "Chen",
"job_title": "VP Demand Gen",
"created_at": "2026-07-29T18:02:00Z",
"last_seen_at": "2026-08-14T16:42:11Z"
},
"company": {
"id": "c-redcedar",
"name": "Redcedar Analytics",
"domain": "redcedar.example",
"industry": "Analytics",
"size": "220",
"employee_size_range": "101-500",
"revenue_range": "$10M-$50M",
"linkedin_url": "https://linkedin.com/company/redcedar-example",
"website_url": "https://redcedar.example",
"description": "B2B analytics for demand teams.",
"logo_url": null,
"address": null,
"address_2": null,
"city": "Portland",
"region": "Oregon",
"postal_code": null
},
"session": {
"referrer": null,
"device_type": "desktop",
"first_visit": false,
"utm_source": "the-valley",
"utm_campaign": "inv-b-saas-09",
"utm_medium": "placement",
"utm_term": null,
"utm_content": "quay-house",
"campaign_name": null,
"campaign_source": null,
"campaign_medium": null,
"campaign_term": null,
"campaign_content": null,
"search_term": null,
"search_engine": null,
"ip_address": null,
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36",
"browser": "Chrome",
"browser_version": "127.0.0.0",
"os": "Mac OS X",
"os_version": "14.5",
"device_model": "",
"timezone": "America/Los_Angeles",
"language": "en-US",
"screen_width": 1440,
"screen_height": 900,
"isp": "Example Fiber",
"asn": "AS0000",
"connection_type": "isp",
"is_hosting": false,
"is_anonymous": false,
"session_duration_seconds": 412,
"max_scroll_percent": 94,
"page_view_count": 4,
"tracking_params": {},
"created_at": "2026-08-14T16:36:40Z",
"landing_page": "https://example.com/pricing?utm_source=the-valley&utm_medium=placement&utm_campaign=inv-b-saas-09",
"entry_page": "https://example.com/?utm_source=the-valley&utm_medium=placement&utm_campaign=inv-b-saas-09",
"exit_page": "https://example.com/contact",
"country": "US",
"region": "Oregon",
"city": "Portland"
},
"page_views": [
{
"url": "https://example.com/",
"visited_at": "2026-08-14T16:36:40Z"
},
{
"url": "https://example.com/pricing",
"visited_at": "2026-08-14T16:38:02Z"
},
{
"url": "https://example.com/customers",
"visited_at": "2026-08-14T16:40:11Z"
},
{
"url": "https://example.com/contact",
"visited_at": "2026-08-14T16:41:48Z"
}
]
}